Издательство: | Книга по требованию |
Дата выхода: | июль 2011 |
ISBN: | 978-6-1312-2268-9 |
Объём: | 120 страниц |
Масса: | 203 г |
Размеры(В x Ш x Т), см: | 23 x 16 x 1 |
High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.
Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.