Strategy is the cornerstone of any MBA program, and a critical part of any company`s growth. In this Kaplan MBA Fundamentals guide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and measurement, this is the only guide you`ll need to put your department or business on the right track for growth.