High Quality Content by WIKIPEDIA articles! McCall`s was a monthly American women`s magazine that enjoyed great popularity through much of the 20th century, peaking at a readership of 8.4 million in the early 1960s. It was established as a small-format magazine called The Queen in 1873. In 1897 it was renamed McCall`s Magazine—The Queen of Fashion (later shortened to McCall`s) and subsequently grew in size to become a large-format glossy. It was one of the "Seven Sisters" group of women`s service magazines.