High Quality Content by WIKIPEDIA articles! The Monte Carlo Rally or Rally Monte Carlo (officially Rallye Automobile Monte Carlo) is a rallying event organised each year by the Automobile Club de Monaco which also organises the Formula One Monaco Grand Prix and the Rallye Monte-Carlo Historique. The rally takes place along the French Riviera in the Principality of Monaco and southeast France. From its inception in 1911 by Prince Albert I, this rally, under difficult and demanding conditions, was an important means of testing the latest improvements and innovations to automobiles. Winning the rally gave the car a great deal of credibility and publicity.