High Quality Content by WIKIPEDIA articles! Moral suasion (a phrase from the Latin words “moral” and “suasio” which denote respectively “conduct or character that is right and virtuous” and “to present in a pleasing manner” - sometimes known as Jawboning), is defined in the economic sphere as “the attempt to coerce private economic activity via governmental exhortation in directions not already defined or dictated by existing statute law.” The `moral` aspect comes from the pressure for `moral responsibility` to operate in a way that is consistent with furthering the good of the economy.