High Quality Content by WIKIPEDIA articles! The MTV Europe Music Awards were established in 1994 by MTV Networks Europe to celebrate the most popular music videos in Europe. Originally beginning as an alternative to the American MTV Video Music Awards, the MTV Europe Music Awards is today a popular celebration of what MTV viewers consider the best in music. Unlike the VMAs, most of the awards are voted for by the viewers. The MTV Europe Music Awards always changes its host city. Up until now United Kingdom hosted the event thrice. Germany has hosted the event for a fourth time in 2009 when the awards were held in Berlin on 5 November 2009.

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