High Quality Content by WIKIPEDIA articles! The first season of Muodin huipulle (Finnish, "To the Top of Fashion") started airing on Finland`s MTV3 on 1 October 2009 at 20.00. The show was hosted by fashion designer and entrepreneur Minna Cheung in Heidi Klum`s role and fashion editor and host Jaakko Selin fills Tim Gunn`s role as fashion mentor.