High Quality Content by WIKIPEDIA articles! Music Choice (also known as MC) is a United States company that programs music and produces music-related content for digital cable, cell phones, and cable modem subscribers in the US. Music Choice programs dozens of audio music channels for digital cable subscribers, as well as programs and produces music-related content for on-demand customers with access to Music Choice On-Demand. Music Choice also offers video and audio music programming for cell phone customers through Sprint Nextel and AT&T Wireless Services. Music Choice recently launched a new interactive music video network called SWRV.