High Quality Content by WIKIPEDIA articles! Since the premiere of the children`s television show Sesame Street in 1969, music has always been an important component of the show. It was the first children`s show to use its songs for a specific purpose and to support its educational curriculum. Co-creator Joan Ganz Cooney, in her initial proposal for Sesame Street, recommended that music be used educationally and that its songs be constructed like television jingles. The show had a recognizable, signature sound and many of its songs became timeless classics. Its first musical director, Joe Raposo, who was inspired by the show`s curriculum, wrote many of Sesame Street`s most recognized songs, such as the "Sesame Street Theme", "Bein` Green", and "Sing". Raposo and other songwriters retained the rights to the songs they wrote, making it possible, for the first time, to earn lucrative profits from writing music for a children`s music show. Many of the show`s songs became hits, and were later recorded by other artists such as Frank Sinatra and The Carpenters.