High Quality Content by WIKIPEDIA articles! Necco rolls contain seven flavors and colors: lemon (yellow), orange (orange), clove (purple), cinnamon (white), wintergreen (pink), licorice (black), and chocolate (brown). In 2009, Necco went public with plans to change from artificial flavors to natural flavors, in a more muted color palette. According to Jackie Hague, Necco's vice president of marketing, switching to all-natural flavors and colors "would draw young mothers concerned about their children's diet." The new cinnamon flavor is "less like Red Hots", the new lemon, "less like paper candy dots and more like lemon meringue pie filling." The chocolate flavor—previous a vanilla flavor "with a hint of chocolate flavoring"—switches to a more intense all-cocoa flavor. The traditional eighth Necco flavor, lime (green), was dropped in the move to all-natural flavors.

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