High Quality Content by WIKIPEDIA articles! Need for Speed World (previously known as Need for Speed: World Online) is the fifteenth installment in the long-running racing video game Need for Speed franchise published by Electronic Arts. This iteration has been co-developed by EA Black Box (now rebranded Quicklime Games) and EA Singapore. It is the first freemium MMORG in the Need for Speed series (though Motor City Online was originally conceived as a Need for Speed game) and is available exclusively for Windows-based PCs. World was released worldwide on July 27, 2010. However, people who ordered the Need for Speed: World Starter Pack had an early "head-start" in the game, which started on July 20, 2010.