High Quality Content by WIKIPEDIA articles! Neopets (originally NeoPets) is a virtual pet website that was launched by Adam Powell and Donna Williams on November 15, 1999. Two years after the web site was launched, Adam Powell and Donna Williams sold a majority share to a consortium of investors led by Doug Dohring. On June 20, 2005, Viacom bought Neopets, Inc. for US$160 million.