High Quality Content by WIKIPEDIA articles! New Traditionalists is the fourth studio album by the New Wave rock band Devo. It was produced by Mark and Bob Motherbaugh, and Gerald and Bob Casale, and was released in August of 1981 on Warner Bros. Records. It features the minor hits "Through Being Cool" and "Beautiful World." The sound continued in the vein of the previous album Freedom of Choice, with synthesizers moved to the forefront and guitars more subdued. Some of the tracks feature drum machines for the first time on a Devo record. In addition, the lyrics are frequently dark and vitriolic.