High Quality Content by WIKIPEDIA articles! No Mercy (2004) was a professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE), which took place on October 3, 2004 at the Continental Airlines Arena in East Rutherford, New Jersey. It was the fifth annual No Mercy event, and featured eight professional wrestling matches on the event`s card. The buildup to the matches and the scenarios that took place before, during, and after the event were planned by WWE`s script writers. The event starred wrestlers from the SmackDown! brand: a storyline expansion of the promotion where employees are assigned to a wrestling brand under the WWE banner.