High Quality Content by WIKIPEDIA articles! Novelty architecture is a type of architecture in which buildings and other structures are given unusual shapes as a novelty, such as advertising, notoriety as a landmark, or simple eccentricity of the owner or architect. Many examples of novelty architecture take the form of buildings that resemble the products sold inside to attract drive-by customers. Others are attractions all by themselves, such as giant animals, fruits, and vegetables, or replicas of famous buildings. And others are merely unusual shapes or made of unusual building materials.