High Quality Content by WIKIPEDIA articles! NOW Leicester is a local commercial digital radio multiplex in the United Kingdom, which serves Leicestershire and Rutland. It commenced broadcasts on December 6, 2002 and is operated by NOW Digital on behalf of NOW Digital East Midlands Ltd, a consortium of Arqiva, Global Radio and Sabras Radio. The launch was delayed by the UK firemen`s strike in autumn 2002, which restricted access to transmitter sites.