The first post war NSU car appeared in 1957 accompanied by the advertising slogan "Fahre Prinz und Du bist Koenig" ("Drive a Prince and become a king"). The first generation Prinz was available with a saloon body featuring an upright roof line and seating for four people. The doors opened wide enough to permit reasonable access even to the rear seats, although leg room was severely restricted if attempting to accommodate four full sized adults. In addition to a luggage compartment accessed via a hatch at the front of the car and shared with the spare wheel and fuel filler, there was a narrow but deep full width space behind the rear seat sufficient to accommodate a holiday suitcase.

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