High Quality Content by WIKIPEDIA articles! Online reputation management, or ORM, is the practice of consistent research and analysis of one's personal or professional, business or industry reputation as represented by the content across all types of online media. It is also sometimes referred to as online reputation monitoring, maintaining the same acronym. ORM is a relatively new industry but has been brought to the forefront of professionals' consciousness due to the overwhelming and many times unpredictable nature of both professional journalistic content and amateur user-generated content (or UGC), the latter of which there is far more, and not the least because of the wide number websites that offer such an opportunity to visitors, typically with very low barriers to entry--often just by creating a screen name, registering one's birthday and a geographical location, and providing a valid email address to complete the account-creation process.

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