High Quality Content by WIKIPEDIA articles! The Open Mashup Alliance (OMA) is a non-profit consortium that promotes the adoption of mashup solutions in the enterprise through the evolution of enterprise mashup standards like EMML. Enterprise mashup usage is expected to grow tenfold in the next five years. The initial members of the OMA include some large technology companies such as Adobe Systems, Hewlett-Packard, and Intel, and some major technology users such as Bank of America and Capgemini.