If you have an osCommerce-based online business, this book, packed with practical techniques and proven strategies to increase online sales and expert guidance on all aspects of building a better online business and measuring your success, can help make your store a money-making enterprise that stands out from the crowd. The approaches and techniques described have worked well for successful osCommerce-based online businesses among the over 650 worldwide with which the author has been actively involved and can be applied to any small/medium sized e-commerce site. osCommerce is an open-source e-commerce solution, that can be set up on various platforms and is used by more than 10,000 businesses and sole traders worldwide. Webmasters, content managers, store owners and marketing managers, will all benefit from this book. This is not an implementation guide; developers implementing osCommerce-based e-commerce sites would benefit from reading Deep Inside osCommerce: The Cookbook.