High Quality Content by WIKIPEDIA articles! Pantene is a brand of hair care products owned by Procter Gamble. The product line was first introduced in Europe in 1947 by Hoffman-LaRoche of Switzerland, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter Gamble (P G) in 1985 in order for P G to compete in the "beauty product" market rather than only functional products.