In the last years, the number of cultural festival has risen. Especially regional music festivals play a major role. In order to manage and organise a regional music festival successfully within the cultural market and its increasing competition, a variety of components needs to be considered. This book hosts a broad description and analysis of different components from different fields of festival management, arts and cultural management as well as event management. By time, small festivals grow and therefore professional management is needed. Festival managers of small and regional festivals is given an overview of components which need to be considered when it comes to taking the next step and shows them how to take these steps and which tools to use. With a practical example, it is shown how the techniques explained can be applied.

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.