High Quality Content by WIKIPEDIA articles! Pete Price (born Peter Lloyd Price on 25 January 1946) is a British media personality and radio presenter, based in Merseyside, England. He is best known for the Sunday night talk radio show Pete Price: Unzipped, broadcast across sister stations City Talk 105.9 and Radio City 96.7. The show is aired live from 10pm to 2am and follows an open forum format. Price`s weeknight phone in, Late Night City airs live between 10pm and 2am, from Monday to Thursday and is simulcast on City Talk 105.9 and Radio City 96.7.