High Quality Content by WIKIPEDIA articles! The Prakalpana Movement of Kolkata was sparked off in the Bengali language on September 6, 1969, by Vattacharja Chandan with the assistance of Dilip Gupta and Asish Deb. They later declared the day as "Prakalpana Day" because to them "the earth stood still" on the natal day of the movement. Swatotsar, the journal of the movement was published by Vattacharja Chandan and named by Dilip Gupta. Swatotsar was dubbed to be an "anti-magazine" for, in keeping with its iconoclastic content, the magazine was printed to be read in Asian style—i.e. from back to front. In addition, Swatotsar was shaped like an axe blade, an axe (according to its editors) to be used against the roots of conventionalism. Up to that time, modern Bengali literature and art had been over-burdened by colonial styles, adaptations and ideas such as Surrealism, Absurdist literature, the Beat Generation, Existentialism, Concrete poetry, free verse, blank verse, etc. Consequently, the Prakalpana Movement seeks, as its goal, the defining and promulgating of a brand new, indigenous genre of literature for the literary world of the new millennium.