Global leisure services industry is expected to be worth $3.4 trillion by 2010. This makes assessing consumers’ value perceptions an important tool for marketers to adjust their services and meet consumers’ needs and expectations. This study investigates the application and relevance of SERV-PERVAL scale as a measure of consumers’ perceptions of service value in mid-scale restaurants. The scale measures five dimensions of perceived value… perceived quality, monetary

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.