High Quality Content by WIKIPEDIA articles! Premier Inn is the UK`s largest hotel brand, with over 40,500 rooms and more than 600 hotels. Originally opening under the "Travel Inn" brand name in 1987, it has been owned by Whitbread during its entire operation and was set up to compete with the Travelodge brand which was at the time owned by Forte. The company provides 70% of the total earnings of Whitbread.