High Quality Content by WIKIPEDIA articles! Prepositional marketing is a term used in marketing describing the various prepositions (at, to, with) used to describe the nature and orientation of specific marketing conditions in regards to the type of approach initiated by marketers when establishing channels of communication with consumers. Example: Marketing “at” someone is orthogonal to marketing “with” someone yet similar to marketing "to". First identified during online discussion about the relationship between Root markets and the attention economy. The term was coined by David Evans. Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

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