Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Presidential Council on Nation Branding, Korea was established on January 22, 2009 by Executive Decree 21283 with the objective to promote Korea's global image; to right misconceptions about Korea, its culture, its products, and its people; and to raise respect for Korea so as to support Korean businesses and nationals abroad through governmental initiated strategies and policies. According to the Simon Anholt Report, nation branding refers to “how a country is seen by others.” Other conceptualizations define nation branding as “strategic self-presentation of a country with the aim of creating reputational capital through economic, political, and social interest promotion at home and abroad.” National brand today reflects the image of a country (soft power) more than its military or economic influence (hard power) in the international world. Strong national brand translates into high respect and acceptance of that country by the international community.

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.