Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Price-based selling is a specific selling technique in which a business exclusively reduce their price in attempt to close the sales cycle. Price-based selling clearly exists in businesses such as: commodity sales, auto sales, hospitality, and even some retail stores. However, it is only recommended that commodity items like petroleum be sold exclusively by price. Selling on price is even more apparent now in the current US economy as most businesses make the switch to the lowest price approach in attempt to attract more consumers. Car insurance companies like Progressive Auto Insurance advertise specifically with their price, as they promote the amount of money that can be saved by making the switch. Price based selling does nothing more than erode your price, reduce profit levels and creates an impression in your customers mind that all of your products and services are priced at a level to take advantage of them.

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