Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Price Chopper was part of the Woolworths New Zealand Supermarket Group, their brands included: Woolworths, Big Fresh and Price Chopper. The Price Chopper format evolved as a discounter with a limited fresh foods offer in 1987. This enabled Woolworths to keep its smaller stores open and ensure these sites were not taken over by competitors. Price Chopper offered one of the best values in the supermarket industry. Their stores were centrally located in small towns and metro areas with no discount supermarkets, the stores had the same modern technology of larger supermarket chains. Price Chopper offered customers the best of both worlds. A small hometown grocery store with all the modern conveniences and price discounting of a major chain. On the 12th April 2004, the Price Chopper brand ceased to operate within New Zealand. Many of the stores were converted to Countdown or Woolworths stores.

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