Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The website PriceRunner is a price comparison service launched in Sweden in 1999, and since bought by ValueClick. It allows users to compare prices on a range of products. The commercial headquarters are in London, England, and it also has offices in Stockholm, Munich, Paris and California. PriceRunner was launched in 1999 as a price comparison service based in Sweden and originally financed by a venture capitalist group called Cell Ventures, who were later acquired by NewMedia Spark. It launched the service in the UK and Denmark in 2000. Initially, they had planned to become a pan-European service, but some of these services were closed down in 2002 after poor financial performance. In August 2004, it was acquired by ValueClick, an online media company, for 16 million ($29 million). Further expansion saw PriceRunner reopen the French office in August 2004, go into Germany in October of the same year, and the US in October 2005.

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