High Quality Content by WIKIPEDIA articles! The Princess Theatre was a joint venture between The Shubert Brothers, (Lee Shubert, Samuel S. Shubert, and Jacob J. Shubert) producer Ray Comstock, theatrical agent Elisabeth Marbury and actor-director Holbrook Blinn. It was built on a narrow slice of land on 39th Street, just off 6th Avenue, and seated 299 people, one of the smallest Broadway theaters built when it opened in early 1913. The architect was William A. Swasey, who designed the Winter Garden Theatre two years earlier. Though small, the theatre had a profound effect on the development of American musical theatre, producing a series of sophisticated pieces that were believable and humorous, musically innovative, and integrated their songs with their stories. Though fairly drab on the outside, looking like a six-story office building, except for its marquees and gaudy electric sign over the main entrance, the Princess was quite elegant inside.

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