High Quality Content by WIKIPEDIA articles! The advent of the Web 2.0 has caused social profiling and is a growing concern for internet privacy. Web 2.0 is the system that facilitates participatory information sharing and collaboration on the Internet, in social networking media websites like Facebook and MySpace. These social networking sites have seen a boom in their popularity starting from the late 2000s. Through these websites many people are giving their personal information out on the internet.