Market Orientation is a construct which has been widely discussed and researched over the last two decades. Until now it has not been studied within a specific industry with such a high impact as the medical manufacturers in the United States. This book looks at the extant literature on the topic of market orientation and builds on Narver, Slater,

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.