Professional English in Use Marketing contains 50 units covering a wide variety of marketing vocabulary. Topics include marketing basics, the full `marketing mix`, research, PR, and marketing communications. Primarily designed as a self-study reference and practice book, it can also be used for classroom work and one-to-one lessons, and is suitable for intermediate and upper intermediate students.
Professional English in Use Marketing draws on authentic texts and real companies to present the most up-to-date and comprehensive language and terminology. It is a must for students of marketing or business, and for marketing professionals who need to use English at work.
Presents and explains vocabulary items in context on the left-hand pages with a range of practice activities on the right-hand pages.
Features `Over to you` activities which enable learners to apply the language they have learnt to their own studies and working lives.
Includes a comprehensive, learner-friendly answer key and index.
Формат: 19,5 см x 26,5 см.