High Quality Content by WIKIPEDIA articles! Propaganda: The Formation of Men`s Attitudes (1965/1973) (French: Propagandes; original French edition: 1962) is a landmark work on the subject of propaganda by French philosopher, theologian, legal scholar, and sociologist Jacques Ellul. This book appears to be the first attempt to study propaganda from a sociological approach as well as a psychological one. It presents a sophisticated taxonomy for propaganda, including such paired opposites as political–sociological, vertical–horizontal, rational–irrational, and agitation–integration.