Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Public Ledger was a daily newspaper in Philadelphia, Pennsylvania published from March 25, 1836 to January 1942. Its motto was "Virtue Liberty and Independence". For a time, it was Philadelphia's most popular newspaper, but circulation declined in the mid-1930s. Founded by William Moseley Swain, Arunah S. Abell, and Azariah H. Simmons, and edited by Swain, the Public Ledger was the first penny paper in Philadelphia. At that time most papers sold for five cents or more, a relatively high price which limited their appeal to only the reasonably well-off. Swain and Abell drew on the success of the New York Herald, one of the first penny papers and decided to use a one cent cover price to appeal to a broad audience. They mimicked the Herald's use of bold headlines to draw sales. The formula was a success and the Ledger posted a circulation of 15,000 in 1840, growing to 40,000 a decade later.

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