Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

Godin, Seth

     

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Издательство: Penguin Books
Дата выхода: декабрь 2011
ISBN: 978-0-14-101640-5
Объём: 160 страниц
Масса: 120 г
Обложка: мягкая

Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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