High Quality Content by WIKIPEDIA articles! Push technology, or server push, describes a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server. It is contrasted with pull technology, where the request for the transmission of information is initiated by the receiver or client. Push services are often based on information preferences expressed in advance. This is called a publish/subscribe model. A client might "subscribe" to various information "channels". Whenever new content is available on one of those channels, the server would push that information out to the user. Synchronous conferencing and instant messaging are typical examples of push services. Chat messages and sometimes files are pushed to the user as soon as they are received by the messaging service. Both decentralised peer-to-peer programs (such as WASTE) and centralised programs (such as IRC or XMPP) allow pushing files, which means the sender initiates the data transfer rather than the recipient.

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