High Quality Content by WIKIPEDIA articles! Qibla Cola a cola-flavored carbonated beverage is the flagship product of the Qibla Cola Company, based in Derby, England. The company differentiated itself and its products from its rivals by making an ethical stance in all its operations including giving 10% of its profits to worthy charitable causes. The company expanded distribution into North America, Netherlands, Pakistan and Malaysia before the UK company went into receivership in September 2005. The two founders of the company were cousins, Zahida Parveen and Zafer Iqbal from Derby. Zahida Parveen had been involved in a number of charitable projects, decided to initiate this company with a social aim of giving 10% of all profits to charity.

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