High Quality Content by WIKIPEDIA articles! QSR International is the world's largest qualitative research software developer. It is based in Melbourne, Australia, with offices in the United Kingdom and the United States. QSR International develops qualitative data analysis (QDA) software products designed to help qualitative researchers organize and analyze non-numerical or unstructured data. Qualitative research is used to gain insight into people's attitudes, behaviours, value systems, concerns, motivations, aspirations, culture or lifestyles. It's used to inform business decisions, policy formation, communication and research. Focus groups, in-depth interviews, content analysis and semiotics are among the many formal approaches that are used, but qualitative research also involves the analysis of any unstructured material, including customer feedback forms, reports or media clips.

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