High Quality Content by WIKIPEDIA articles! The Quasi Universal Intergalactic Denomination (QUID) was a proposed "space currency" created as a viral marketing campaign launched by Travelex with the London-based public relations and advertising firm, talkPR. The full name is a backronym from 'quid', a slang term for the British Pound. The campaign stated that Travelex was launching a new form of money for space tourists that had no sharp edges, was chemically inert, and had other advantages over paper money. On October 5, 2007, a one-page press statement announcing the QUID was released and placed on the United Press International press release newswire. The campaign was launched in the midst of intense press coverage of the Virgin Galactic news. The story was picked up by major news agencies in the UK, and soon after, the US. Science magazines and technological blog writers weighed in on the topic, calling it "useless" and "nonsense", further spreading the story.

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