High Quality Content by WIKIPEDIA articles! QRM emphasizes the beneficial effect of reducing internal and external lead times. Shorter lead times improve quality, reduce cost and eliminate non-value-added waste within the organization while simultaneously increasing the organization’s competitiveness and market share by serving customers better and faster. The time-based framework of QRM accommodates strategic variability such as offering custom-engineered products while eliminating dysfunctional variability such as rework and changing due dates. For this reason, companies making products in low or varying volumes have used QRM as an alternative or to complement other strategies such as Lean Manufacturing, Total quality management, Six Sigma or Kaizen.