High Quality Content by WIKIPEDIA articles! QuickTime VR (also known as QuickTime Virtual Reality or QTVR) is a type of image file format developed by Apple Inc. for QuickTime. It allows the creation and viewing of photographically-captured panoramas and the exploration of objects through images taken at multiple viewing angles. It functions as a plugin for the standalone QuickTime Player, as well as working as a plugin for the QuickTime Web browser plugin.