High Quality Content by WIKIPEDIA articles! The Radio 4 Appeal is a British radio programme on BBC Radio 4. Each week a single speaker, usually a celebrity, appeals for support for a different charity (for example Paul Heiney appealed on behalf of Send a Cow in 2008). Listeners are invited to respond by sending cheques using a Freepost address, or can make payments online or by telephone. Listeners can also set up a standing order payment to support all 52 charities each year.