High Quality Content by WIKIPEDIA articles! Raid is the brand name of a line of insecticides produced by SC Johnson, first launched in 1956. The initial active ingredient was the first synthetic pyrethroid, allethrin. Raid derivatives aimed at particular invertebrate species can contain other active agents such as the more toxic cyfluthrin, another synthetic pyrethroid. Currently Raid uses Permethrin, Tetramethrin, Cypermethrin and Imiprothrin to kill insects. The product's advertising tagline, "Raid Kills Bugs Dead," was created by the advertising agency Foote, Cone

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