High Quality Content by WIKIPEDIA articles! Rainbow Cinemas and Magic Lantern Theatres operate movie theatres across Canada. The Rainbow Cinemas chain was founded in the 1990's in Saskatoon, Saskatchewan, while the Magic Lantern Theatres chain was founded in 1984 in Edmonton, Alberta. Rainbow Cinemas concentrated on suburban multiplex second run theaters while Magic Lantern focused on smaller theaters both in cities and small towns. The two chains merged and is now basted in Edmonton operating 16 cinemas with a total of 78 screens across Canada. The chain's primary business strategy is to screen recent Hollywood films that are no longer airing in major cinema chains at a reduced ticket price. Some locations, particularly those located in downtown cores, may also screen independent and Canadian films.

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