High Quality Content by WIKIPEDIA articles! The Rainforest Alliance is a non-governmental organization (NGO) with the published aims of working to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. It is based in New York City and has offices worldwide. The conservation NGO was founded in 1987 by Daniel Katz, who is still involved in the organization. Day-to-day management is the responsibility of President Tensie Whelan.