Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Rajiv Mishra is a broadcast/media professional and founder of Electronic Media Rating Council of India. His contribution in TV Ratings methodology in Europe has been recognised by ITU/EBU in 1996 at Geneva. He did Masters in Broadcasting from IAB, Montreux, Switzerland, MBA in Media Management from MCNY, USA and a Graduate Certificate Course in Multi-Media from UCLA, USA. He has worked for Hindustan Times, Star TV, TV Asia of USA, Yes TV, BAG Films, Reliance Infocomm Limited, CineMaya Media Inc. and P

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