Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Ralph is an independent digital creative agency based in Shoreditch, central London, as well as Los Angeles and New York in the USA. Ralph is predominantly based in the entertainment industry, and specialises in creating online content and interactive promotional and advertising campaigns. The company is run by Jay Armitage and Chris Hassell. Ralph has worked with several major companies including BBC, Warner Bros, Disney, Nickelodeon, ITV, Virgin Media, Emap, Fox and Turner. One recent campaign to promote the American television show Dexter is notable for being quoted in popular television weblog TV Squad as being "…one of the greatest viral marketing campaigns to hit the internet"ref. The campaign was also surrounded by some controversy over its use of SMS messages sent to unsuspecting people as if from a fictional killer.

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